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Fluctuating Open Teams(FLOT) - A New Approach to Boost Team Creativity and Innovation Potential

[ Vol. 1 , Issue. 2 ]

Author(s):

Ulrich A.K. Betz, Paul Czodrowski, Christina Esdar, Carl Deutsch, Norbert Beier, Dirk Finsinger, Bertram Cezanne, Klaus Urbahns and Margarita Wucherer-Plietker   Pages 77 - 81 ( 5 )

Abstract:


The pharmaceutical industry heavily relies on external sources to supplement its internal R&D activities and fill its product pipelines. Outsourcing of workpackages, in-licensing of development projects, collaborations with academic research centers or biotech companies and hiring of consultants are classic approaches towards this goal. Here we describe a new open innovation approach, termed “fluctuating open teams (FLOT)” that combines synergistically internal and external talent for a drug discovery project. The approach is compared to other open innovation options and constitutes an ideal way to boost creativity and new ideas for project teams that hit a roadblock.

Keywords:

Creativity, crowd sourcing, diversity, drug discovery, open innovation, project teams, research and development.

Affiliation:

Merck KGaA, Frankfurterstraße 250, D-64293 Darmstadt, Germany.



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