Beatriz Corchuelo Martínez-Azúa* and Felipe Martín Vega
Agri-food industry occupies a place of great importance in manufacturing industry, in Spanish case and, more specifically, in Autonomous Community of Extremadura case. This industry is undergoing substantial changes that are detected the need to include innovation within its strategies and change and adapt their products to new consumers' food demands and markets in order to be more competitive and "differentiate" from other producers too. As in other industries, innovation supposes to agri-food companies the possibility of generating higher incomes and increasing their productivity and competitiveness. Based on these considerations, the main objective of this study is to analyze how agri-food companies in Extremadura value the importance of innovation in their strategies, and to carry out a characterization of them based on innovation strategies. Data come from a survey conducted in 2013 from which a representative sample of agri-food companies was selected. Factor analysis allows to differentiate four different types of strategies based on the importance that companies give to innovation, from which companies are characterized according to a series of variables such as size, innovative activity, barriers to innovation, benefits of innovation and public actions demanded. This characterization is important and useful for designing public policies. Obtained results allow determining different typologies of agri-food companies from the point of view of innovative policies.
Agribusiness, innovation, innovation strategies, public policies
Department of Economics, Faculty of Economics and Business Sciences, University of Extremadura, Avda. de Elvas, s/n, 06006, Badajoz, Department of Enterprise Management and Sociology, Universitary Centre of Plasencia,, University of Extremadura, Avda. Virgen del Puerto, 10600, Plasencia